specialising in
BRAND IDENTITY & WEB DESIGN
— and creating businesses that are authentic & soulful by combining heart and strategy.
The heart comes from understanding people — both you and the audience you want to reach. The strategy is what gives the work direction. Every part of the process is rooted in achieving your goals.
HEART
Emphasis on attunement with you and your audience’s desires.
STRATEGY
Because a pretty website is not enough.
Results are.
PORTFOLIO
take a look at
recent projects & full case studies
my approach
i'm here to make your life easier
My process is built around clarity and structure, so the work we do together feels focused, efficient, and genuinely enjoyable for both of us. We always know where we are, what comes next, and why each step matters.
1.
ONBOARDING
Before we dive in, we set solid foundations to make our collaboration smooth, efficient — and, of course, enjoyable. First, we take care of the practical details: terms, timeline, and expectations. Then, I’ll invite you to a shared workspace, where the entire project plan lives. All materials, files, and feedback are organized there, so everything stays clear, easy to find, and simple to navigate.
2.
Strategy & Brand Deep Dive
This is where the fun begins — and where I get to truly understand your business! We kick things off with a strategy call to explore your goals, vision, and visual preferences. Don’t worry — I’ll guide you through a set of strategic questions, and I’ll share them with you beforehand so you can give your best answers. Along the way, we often uncover strengths or opportunities you might not have fully noticed — insights that can become powerful strategic advantages. We’ll also dive into your visual inspirations to discover the aesthetic direction that makes your brand shine.
3.
Creative Direction
Next, I take everything we uncovered in the strategy phase and turn it into a clear creative direction for your brand. I also review your competitors to see where your brand can stand out and truly steal the spotlight. From there, I create visual direction proposals that define the overall look and feel of your brand and website. You’ll receive a short video walkthrough where I explain the thinking behind each proposal — so you’re fully equipped to make the best decision that will guide the next steps of our work.
4.
Branding & Website Structure
Once the direction is set, I build your full brand system — typography, colours, and supporting visual elements. If logo design is part of your project, it’s created at this stage too. At the same time, we map out the structure of your website, making sure the content and pages fully support your business goals. Everything is shared with you for confirmation before we move forward — keeping us perfectly aligned every step of the way.
5.
Website Build
This is where your vision starts coming to life. We kick off with the homepage, which sets the visual and structural foundation for the entire site. Once you approve it, I design the remaining pages to create a cohesive, seamless experience. Here’s the best part: your site is built in Framer — a powerful platform that allows for a fully custom, one-of-a-kind design, yet very simple to manage, so you can tweak and update it yourself anytime. No tech headaches, no accidental messes — just a beautiful, robust website that’s completely under your control.
6.
Launch & Offboarding
And now — the exciting part: your website goes live! 🎉 You’ll receive a short, easy-to-follow video guide showing exactly how to manage and update your site. I’ll also be available to help you settle in and answer any questions during the first few weeks — plus, Framer’s built-in support is always there if you need it.
studio launch coming soon!
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hello@adornobranding.com
adornobranding
