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brand design

bellucci artesano

Bellucci Artesano is a premium Italian fashion brand concept specializing in high-end leather goods. Rooted in traditional craftsmanship yet designed to stand out, it merges heritage with bold, extravagant aesthetics. Bellucci Artesano is for those who appreciate tradition but refuse to blend in.

Ditching predictable browns and beiges as the main colours, the brand embraces a royal blue palette, accented with beige or gold for a refined yet daring look. A checkerboard pattern, inspired by historic Roman villas, adds a sense of tradition while staying modern and edgy.

The logo blends serif and sans-serif fonts for a balance of classic and contemporary, complemented by a symbol subtly inspired by a wax seal—evoking heritage and sophistication.

behind the scenes

an indepth overview of the project

Here, I will provide an in-depth overview of the project strategy, outlining the goals set and the design approaches taken to achieve them. Additionally, I will break down the landing page structure and explain the reasoning behind each section.

MISSION

setting clear goals

The mission was to create a modern brand identity that honors heritage and supports versatile applications for a premium Italian leather goods company.

Create a modern and bold branding for a premium Italian leather goods company while honoring its heritage.

Differentiate the brand within the competitive premium leather market.

Develop multiple logo variations for versatile application across various mediums.

Design visual concepts for printed materials such as tags, thank you notes, and business cards.

Prepare packaging concepts, including boxes for smaller items and shopping/gift bags.

MISSION

setting clear goals

The mission was to create a modern brand identity that honors heritage and supports versatile applications for a premium Italian leather goods company.

Create a modern and bold branding for a premium Italian leather goods company while honoring its heritage.

Differentiate the brand within the competitive premium leather market.

Develop multiple logo variations for versatile application across various mediums.

Design visual concepts for printed materials such as tags, thank you notes, and business cards.

Prepare packaging concepts, including boxes for smaller items and shopping/gift bags.

implemented solutions

WHAT HAS BEEN DONE

Delivered a distinctive, heritage-inspired branding system with unique colors, patterns, and flexible logo variations that stand out in the luxury market.

Developed a distinctive color palette featuring royal blue contrasted with beiges and bold tones, breaking industry norms of typical beige and brown hues.

Introduced a blue checkerboard pattern inspired by historic Roman villa floors, blending tradition with a modern, edgy feel.

Created five logo variations, ranging from combined wordmark and symbol to standalone wordmark or symbol, ensuring flexible usage.

Designed a logotype that balances heritage and modernity by combining serif and sans-serif typography.

Incorporated a wax seal-inspired symbol to reinforce the brand’s sense of heritage and craftsmanship.

implemented solutions

WHAT HAS BEEN DONE

Delivered a distinctive, heritage-inspired branding system with unique colors, patterns, and flexible logo variations that stand out in the luxury market.

Developed a distinctive color palette featuring royal blue contrasted with beiges and bold tones, breaking industry norms of typical beige and brown hues.

Introduced a blue checkerboard pattern inspired by historic Roman villa floors, blending tradition with a modern, edgy feel.

Created five logo variations, ranging from combined wordmark and symbol to standalone wordmark or symbol, ensuring flexible usage.

Designed a logotype that balances heritage and modernity by combining serif and sans-serif typography.

Incorporated a wax seal-inspired symbol to reinforce the brand’s sense of heritage and craftsmanship.

are you

interested in working with me?

I am currently building a pre-launch mailing list, where all interested will be notified first about the launch as well as get the hold of special offers (and by special I really mean special!).

Any questions? Feel free to reach out:

Any questions?

Feel free to reach out!

hello@adornobranding.com

adornobranding

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