web design
MIRIUM HOLISTICS
Miriam Holistics is a conceptual brand focused on creating meaningful holistic events and retreats centered around yoga and spirituality. It aims to inspire well-being and personal growth through immersive, mindful experiences.
A strategic, yet uniquely structured landing page was created for one of Miriam’s retreats — Awaken Your Inner Goddess. Emphasis was placed on an effective funnel structure and a unique, interactive design that not only informs but immerses leads into the sensation of the event.
a quick overview of
what has been created
A comprehensive landing page for holistic events and retreats, structured as a conversion-focused funnel
A comprehensive landing page for holistic events and retreats, structured as a conversion-focused funnel
A comprehensive landing page for holistic events and retreats, structured as a conversion-focused funnel
Basic branding elements: colors, typography, imagery, tone
Basic branding elements: colors, typography, imagery, tone
Basic branding elements: colors, typography, imagery, tone
A simple wordmark logo
A simple wordmark logo
A simple wordmark logo
Interactive elements and animations
Interactive elements and animations
Interactive elements and animations
A resposnive design that functions across all devices
A resposnive design that functions across all devices
A resposnive design that functions across all devices
GDPR optimization
GDPR optimization
GDPR optimization
behind the scenes
an indepth project overview
Here, I will provide an in-depth overview of the project strategy, outlining the goals set and the design approaches taken to achieve them. Additionally, I will break down the landing page structure and explain the reasoning behind each section.
MISSION
setting clear goals
By studying a variety of competitors’ web pages, the requirements and best practices for a page of this purpose were gathered and set as goals for the project.
Create a high-conversion landing page that feels relaxing, unique, and premium without being overly salesy
Emphasize benefits and solutions addressing visitors’ pain points
Include a flexible booking section with room-based pricing options (regular, payment plan, discounted)
Allow booking via form or external checkout connection
Provide ample flexible space for text and images to suit different content lengths
Build a backend that enables easy updates and customization by the business owner
Ensure the design is responsive on all devices (desktop, tablet and mobile)
MISSION
setting clear goals
By studying a variety of competitors’ web pages, the requirements and best practices for a page of this purpose were gathered and set as goals for the project.
Create a high-conversion landing page that feels relaxing, unique, and premium without being overly salesy
Emphasize benefits and solutions addressing visitors’ pain points
Include a flexible booking section with room-based pricing options (regular, payment plan, discounted)
Allow booking via form or external checkout connection
Provide ample flexible space for text and images to suit different content lengths
Build a backend that enables easy updates and customization by the business owner
Ensure the design is responsive on all devices (desktop, tablet and mobile)
implemented solutions
WHAT HAS BEEN DONE
The design approaches implemented were chosen to meet the project goals while enhancing user experience and functionality.
Structured the landing page as a funnel that guides visitors and builds trust progressively
Emphasized interactivity and unique design elements, moving beyond competitors’ typical bullet lists and large text blocks
Designed flexible content areas that accommodate both longer and shorter texts, bullet points, and generous space for images
Implemented a versatile booking system supporting direct form submissions as well as external checkout integration—improving on competitors who mostly relied on simple contact details like email or phone
Developed a backend interface that enables the business owner or team to easily update and customize content and settings
Created a responsive design that looks great and functions smoothly across all device types
implemented solutions
WHAT HAS BEEN DONE
The design approaches implemented were chosen to meet the project goals while enhancing user experience and functionality.
Structured the landing page as a funnel that guides visitors and builds trust progressively
Emphasized interactivity and unique design elements, moving beyond competitors’ typical bullet lists and large text blocks
Designed flexible content areas that accommodate both longer and shorter texts, bullet points, and generous space for images
Implemented a versatile booking system supporting direct form submissions as well as external checkout integration—improving on competitors who mostly relied on simple contact details like email or phone
Developed a backend interface that enables the business owner or team to easily update and customize content and settings
Created a responsive design that looks great and functions smoothly across all device types
strategic STRUCTURE
landing page breakdown
The page was designed not only to look appealing and present all essential information but also to guide visitors through each section, building trust and inspiring the desire to book.
Hero section: Features a unique sales proposition, key event details, and a clear call-to-action (CTA)
For Whom section: Defines the target audience to create personal relevance
Benefits section: Highlights the advantages of attending the retreat
Pain Points section: Addresses common challenges and concerns of potential attendees
Solutions section + CTA: Presents clear solutions and encourages visitors to take action
Social Proof: Showcases testimonials to build trust and credibility
About the Organizer: Shares background information to foster connection and confidence
Additional Value: Details extra workshops or guest hosts to enhance the offering
Schedule: Provides a clear timeline of the event
Accommodation: Includes general descriptions, flexible pricing options (regular, payment plans, discounts), and room selection
Reservation Form: Enables direct booking with “Book Now” buttons that can also link to an external checkout system
Contacts & Common Questions: Combines contact info and FAQs on one page to minimize repetitive inquiries
Footer: Contains social media links and mailing list signup for ongoing engagement
strategic STRUCTURE
landing page breakdown
The page was designed not only to look appealing and present all essential information but also to guide visitors through each section, building trust and inspiring the desire to book.
Hero section: Features a unique sales proposition, key event details, and a clear call-to-action (CTA)
For Whom section: Defines the target audience to create personal relevance
Benefits section: Highlights the advantages of attending the retreat
Pain Points section: Addresses common challenges and concerns of potential attendees
Solutions section + CTA: Presents clear solutions and encourages visitors to take action
Social Proof: Showcases testimonials to build trust and credibility
About the Organizer: Shares background information to foster connection and confidence
Additional Value: Details extra workshops or guest hosts to enhance the offering
Schedule: Provides a clear timeline of the event
Accommodation: Includes general descriptions, flexible pricing options (regular, payment plans, discounts), and room selection
Reservation Form: Enables direct booking with “Book Now” buttons that can also link to an external checkout system
Contacts & Common Questions: Combines contact info and FAQs on one page to minimize repetitive inquiries
Footer: Contains social media links and mailing list signup for ongoing engagement
are you
interested in working with me?
I am currently building a pre-launch mailing list, where all interested will be notified first about the launch as well as get the hold of special offers (and by special I really mean special!).
Any questions? Feel free to reach out:
Any questions?
Feel free to reach out!
hello@adornobranding.com
adornobranding