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brand & web design

demi davis coaching

Demi Davis is a conceptual business coaching expert with an edge — a bold and authentic persona created to showcase a brand that blends professionalism with genuine passion.

She offers a membership program where she teaches a variety of empowering skills, ranging from business and marketing to personal growth. Additionally, Demi provides 1:1 coaching across three divisions, tailored to each client’s unique needs. She shares her wisdom also through a blog and podcast.

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a quick overview of

what has been created

Basic branding elements defined: colors, typography, imagery, tone

2 logo variations

8 pages: comprehensive homepage (main sales funnel), membership, 1:1 coaching, blog list, individual blog posts, podcast, contact, and about pages

GDPR optimized

Colors and layouts inspired by the American West and rock magazine editorials

behind the scenes

an indepth project overview

MISSION

setting clear goals

At the beginning of the project, clear goals were established to ensure a focused process and aligned expectations.

Create an engaging experience that inspires, not just informs.

Design strategic layouts that build trust and convert through effective funnels.

Develop a fun, yet logically structured and easy-to-navigate site.

Include a comprehensive homepage as the main sales funnel, plus dedicated pages for membership, 1:1 coaching, blog, podcast, contact, and about—each optimized for conversion.

Ensure the backend is user-friendly and easily updatable by Demi’s team.

MISSION

setting clear goals

At the beginning of the project, clear goals were established to ensure a focused process and aligned expectations.

Create an engaging experience that inspires, not just informs.

Design strategic layouts that build trust and convert through effective funnels.

Develop a fun, yet logically structured and easy-to-navigate site.

Include a comprehensive homepage as the main sales funnel, plus dedicated pages for membership, 1:1 coaching, blog, podcast, contact, and about—each optimized for conversion.

Ensure the backend is user-friendly and easily updatable by Demi’s team.

APPROACH & SOLUTIONS

how & what has been done

To bring the brand to life, a strategic approach was taken—combining research, design, and functionality to create a cohesive and impactful website.

Once the project scope and brand concept were finalized, a detailed brief was crafted to guide every decision moving forward.

A preliminary market analysis identified gaps and opportunities where Demi’s brand could stand out most effectively.

The visual identity includes two logo variations, a color palette, typography, and imagery. Inspired by classic Americana—reds, whites, yellows, and blues seen in vintage graphics like Marlboro—it creates a timeless, edgy feel.

Layouts take cues from rock ’n’ roll music magazines, giving the site an analog, editorial feel.

Modern sans-serif fonts were chosen for primary and secondary text to keep the design bold, while a serif font adds retro accents for balance.

APPROACH & SOLUTIONS

how & what has been done

To bring the brand to life, a strategic approach was taken—combining research, design, and functionality to create a cohesive and impactful website.

Once the project scope and brand concept were finalized, a detailed brief was crafted to guide every decision moving forward.

A preliminary market analysis identified gaps and opportunities where Demi’s brand could stand out most effectively.

Layouts take cues from rock ’n’ roll music magazines, giving the site an analog, editorial feel.

Modern sans-serif fonts were chosen for primary and secondary text to keep the design bold, while a serif font adds retro accents for balance.

are you

interested in working with me?

I am currently building a pre-launch mailing list, where all interested will be notified first about the launch as well as get the hold of special offers (and by special I really mean special!).

Any questions? Feel free to reach out:

Any questions?

Feel free to reach out!

hello@adornobranding.com

adornobranding

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